Oyster: Social Giveaway

This was Oyster's first social giveaway campaign, which beat our targets in terms of engagement and conversion.
This campaign drove organic marketing and social engagement with a 24 hour themed giveaway via Twitter, Facebook, Instagram and email. I concepted, designed, and wrote all content for this campaign (including extra tidbits like a list of
Oyster's Favorite NYC Oyster Spots on Pinterest).